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Dr. S. Sundar is the first batch alumnus and former Associate Professor of Barathidasan Institute Management, Tiruchirappalli. He has more than three decades of Teaching and Industry experience. He has taught the core Marketing course and elective courses in Marketing at BIM. He has held administrative positions like PGP Chairman, Placement Chairman, and Controller of Examinations at BIM.
Dr.Sundar has deep research interests in areas of branding, retail, and e-commerce. He has presented papers in international research conferences in Malaysia and U.S.A. He has won best paper awards at international marketing conferences held at the prestigious IIM Ahmedabad and IIM Lucknow. He has published research papers in peer-reviewed national and international journals.
He has designed, developed, and executed training programs in the strategic and functional levels in top organizations. His training programs have been widely appreciated by iconic institutions such as SBI, BHEL, TAFE, NLC, Ashok Leyland, Sundaram Clayton, Kauvery Hospital, Department of Posts, and Indian Railways.