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Saravana . S is an Assistant Professor of Marketing and operations Management at GSB. He has more than 8 years of experience in teaching at various Engineering colleges in Tamilnadu. He has completed his BBA with University rank from APSA College of Arts and Science, Thiruppattur, M.K.University Madurai, Tamil Nadu, MBA with Rank Holder and M.Phil from Alagappa University, Karaikudi, Tamil Nadu. He is pursuing Ph.D in Marketing from Alagappa Institute of Management, Alagappa University, Karaikudi, TN. He has participated in a number of workshops, conferences and seminars and has to his credit research publications in national and international journals.