ANNA UNIVERSITY CHENNAI
Regulations 2013
Master of Business Administration (MBA)
Semester 1 |
|
SL No |
Subject |
|
1
|
Principles of Management
|
|
2
|
Statistics for Management
|
|
3
|
Economic Analysis for Business
|
|
4
|
Total Quality Management
|
|
5
|
Organizational Behaviour
|
|
6
|
Accounting for Management
|
|
7
|
Legal Aspects of Business
|
|
8
|
Spoken and Written
Communication # |
|
# No end semester examination is required for this course
|
|
Semester 2 |
|
SL No |
Subject |
|
1
|
Operations Management
|
|
2
|
Financial Management
|
|
3
|
Marketing Management
|
|
4
|
Human Resource Management
|
|
5
|
Information Management
|
|
6
|
Applied Operations Research
|
|
7
|
Business Research Methods
|
|
8
|
Data Analysis and Business Modelling
|
Semester 3 |
|
SL No |
Subject |
|
1
|
International Business Management
|
|
2
|
Strategic Management
|
|
3
|
Elective I
|
|
4
|
Elective II
|
|
5
|
Elective III
|
|
6
|
Elective IV
|
|
7
|
Elective V
|
|
8
|
Elective VI
|
|
9
|
Professional Skill Development
|
|
10
|
Summer Training
|
Semester 4 |
|
SL No |
Subject |
|
1
|
Project Work
|
*SUMMER SEMESTER (4 WEEKS)
Summer Training - The training report along with the company certificate should be submitted within the two weeks of the reopening date of 3rd semester. The training report should be around 40 pages containing the details of training undergone, the departments wherein he was trained with duration (chronological diary), along with the type of managerial skills developed during training. The training report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd Semester.
Summer Training - The training report along with the company certificate should be submitted within the two weeks of the reopening date of 3rd semester. The training report should be around 40 pages containing the details of training undergone, the departments wherein he was trained with duration (chronological diary), along with the type of managerial skills developed during training. The training report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd Semester.
LIST OF ELECTIVES
MASTER OF BUSINESS ADMINISTRATION (MBA)
MARKETING |
|
Brand Management
|
|
Consumer Behaviour
|
|
Customer Relationship Management
|
|
Integrated Marketing Communication
|
|
Retail Marketing
|
|
Services Marketing
|
|
Social Marketing
|
FINANCE |
|
Banking Financial Services Management
|
|
Corporate Finance
|
|
Derivatives Management
|
|
Merchant Banking and Financial Services
|
|
Security Analysis and Portfolio Management
|
|
Strategic Investment and Financing Decisions
|
|
International Trade Finance
|
HUMAN RESOURCE |
|
Entrepreneurship Development
|
|
Industrial Relations and Labour Welfare
|
|
Labour Legislations
|
|
Managerial Behaviour and Effectiveness
|
|
Organizational Theory, Design and Development
|
|
Strategic Human Resource Management
|
SYSTEMS |
|
Advanced Database Management Systems
|
|
Datamining for Business Intelligence
|
|
Enterprise Resource Planning
|
|
Software Project and Quality Management
|
|
e-Business Management
|
OPERATIONS |
|
Logistics and Supply Chain Management
|
|
Materials Management
|
|
Product Design
|
|
Project Management
|
|
Services Operations Management
|
|
Supply Chain Management
|
Note:
Three electives from two specializations from among the 5 areas of specialization are to be chosen by the students