Faculty Profile

Dr. R. Thiru Murugan
Assistant Professor
Marketing & Data Analytics
E-mail: thiru.murugan@gsb.co.in

Connect with Faculty

Phone:
04362-221102
Contact image

Dr. R Thiru Murugan, is an Assistant Professor in GSB. He received his Doctorate and Graduation in Management from Karunya University and his under graduation in Commerce from Madurai Kamaraj University. He got the Alumni status from Indian Institute of Management - Ahmedabad after the successful completion of FDM at IIM-A in 2016. His Industry, Research and Teaching experience spans over nine years. His area of interest includes Services Management and Data Analytics.

 

 

Publications

  • Murugan, R. T., & Sudhahar, D. J. C. (2012) Empirical Evidence of Predictors of Customer Trust in Online Healthcare System in India, Global Research Analysis, 5 (1), 84-85.
  • Murugan, R. T., & Sudhahar, D. J. C. (2013) Predictors of Customer Retention in Online Health Care System (OHCS)-Structural Equation Modelling (SEM) Approach. International Journal of Management (IJM), 4(1), 243-257.
  • Murugan, R. T., & Sudhahar, D. J. C. (2014) Customer Retention Measurement Scale: A Reliability Assessment, Journal of International Academic Research For Multidisciplinary, 2(3), 36-43.

Papers Presented in International Conferences

  • Exploring the factors of sales promotion influencing buying behavior among retail customers, in the International Conference on Marketing, Technology and Society. organised by IIM, Kozhicode between 29/09/2016 and 01/10/2016.
  • Perceived sources of Stress among the female Ph.D Scholars of A private Engineering College in Coimbatore, in the 8th National Conference on Business Research, Organised by PSG Institute of Management Studies, Coimbatore.
  • ‘Service Quality enhancement as effective tool for business education governance during financial downturn’ in the UGC sponsored International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 9th and 10th January, 2010.
  • ‘Implication of  Internal  Marketing  Strategy  for  Employee  during  Recession’  in  the  International Conference offered by Nehru Group of Institutions, Coimbatore, 18th February, 2010.
  • ‘Diffusion of Internet Banking in India: A Empirical Study’, in the UGC sponsored Sixth International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 8th and 9th January, 2011.
  • ‘Retail Loyalty and Switching Cost: Statistical Enquiry in Indian Retail Industry’ in the UGC sponsored seventh International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 7th and 8th January, 2012.

MDPs/ FDPs/Workshops Attended

  • Faculty Development Module in the area of Marketing from Indian Institute of Management, Ahmedabad in 2016.
  • One Month - Management Development Programme in ‘Research and Data Analytics for Marketing Communication’ from Mudra Institute of Communication, Ahmedabad (MICA), From 15th November to 12th December, 2010.
  • Two day – Management Development Programme in ‘Data Analytics through – SPSS’ conducted by IIM, Shillong on 11th and 12th of May 2011
  • Two day – Workshop on ‘Structural Equation Modeling (SEM): Basics and Applications’ at ICFAI Business School, Hyderabad on June 28 and 29, 2012.
  • Seven day – UGC sponsored workshop on ‘Application of Statistical Packages in Commerce and Management Research’ conducted by Bharathidasan University, Trichy, from 27th October to 2nd November, 2010.
  • Seven day – Hands on training in ‘Applications of SPSS in Business Research’ conducted by Karunya School of Management, Karunya University, October, 2010.
  • Three day – Faculty Development Programme on ‘Recent Trends in Management Research’ conducted by Nehru Group of Institution, Coimbatore, from 15th September 2011 to 17th September 2011.
  • Three day – Workshop on ‘Application of SPSS for Data Analytics’ conducted by Kalasalingam University, Krishnan Koil, from 25th February to 27th February, 2011.
  • Three day  –  Training  cum  Workshop  on  ‘Assessing  Communicative  Competence  of  Learners’ organized by National Testing Service – India, CIIL, Mysore, MHRD, GOI,  29th to 31st Oct, 2012.
  • Two day – Faculty Development Programme in ‘Interesting Pedagogy – The Joy of Learning’ organized by Nehru College of Management, Coimbatore, 22nd and 23rd November, 2013.
  • One day – ‘Workshop on Operations Management Theory and Practice’, conducted by PSG Institute of Management, Coimbatore, 26th August, 2011.
  • An awareness programme on Intellectual Property Rights, conducted by Karunya University, Coimbatore, 18th Nov, 2011.
  • One day – Seminar on Effective Writing Project Proposal in Engineering & Management Disciplines, organised by Nehru Institute of Engineering and Technology, Coimbatore, 4th March, 2016

Resource Person

  • Certification programme on ‘Data Analysis for Business Research’ organized by Karunya School of Management in April 2011.
  • Two - One day workshop on ‘Research Applications in Business Using SPSS’, organized by Karunya University Business School on 30th April, and 12th May 2015.
  • Handled Six Sessions for in Management Development Programme on “Excellence Through Inter-Departmental Collaboration” for M/s Suguna Foods Limited, organized by Knowledge Business School Salem.
  • One day workshop on ‘Introduction to SPSS’ at Kalasalingam University, Krishnan Koil on 22/02/2016
  • One day workshop on ‘Structural Equation Modelling’ at Gnanam School of Business, Thanjavur on 26/02/2016.
  • Guest lecture on ‘Functions of Management’ at Parisutham Institute of Technology, Thanjavur on 05/03/2016.
  • Two days workshop on ‘Data Analytics’ at Karunya University Business School, Coimbatore between 31 March 2016 and 01 April 2016.

Programs Organized

  • Executive Interaction Programme, Titled “Insight to Corporate HR”, Organised in Knowledge Business School Salem, on 29th November 2014.
  • Organized Six Faculty Development Programs for Arts and Science College Faculty members in Salem, Erode and Namakkal Districts in Knowledge Business School Salem, in the month of February 2015.
  • Co-Ordinate for Career Guidance on Management Education “Recast your Career” in Knowledge Business School Salem, on 30 May, 2015.
  • Organized a Training Programme for NET/SLET Aspirant at Gnanam School of Business, Thanjavur
Contact image

Dr. R Thiru Murugan, is an Assistant Professor in GSB. He received his Doctorate and Graduation in Management from Karunya University and his under graduation in Commerce from Madurai Kamaraj University. He got the Alumni status from Indian Institute of Management - Ahmedabad after the successful completion of FDM at IIM-A in 2016. His Industry, Research and Teaching experience spans over nine years. His area of interest includes Services Management and Data Analytics.

 

 

Publications

  • Murugan, R. T., & Sudhahar, D. J. C. (2012) Empirical Evidence of Predictors of Customer Trust in Online Healthcare System in India, Global Research Analysis, 5 (1), 84-85.
  • Murugan, R. T., & Sudhahar, D. J. C. (2013) Predictors of Customer Retention in Online Health Care System (OHCS)-Structural Equation Modelling (SEM) Approach. International Journal of Management (IJM), 4(1), 243-257.
  • Murugan, R. T., & Sudhahar, D. J. C. (2014) Customer Retention Measurement Scale: A Reliability Assessment, Journal of International Academic Research For Multidisciplinary, 2(3), 36-43.

Papers Presented in International Conferences

  • Exploring the factors of sales promotion influencing buying behavior among retail customers, in the International Conference on Marketing, Technology and Society. organised by IIM, Kozhicode between 29/09/2016 and 01/10/2016.
  • Perceived sources of Stress among the female Ph.D Scholars of A private Engineering College in Coimbatore, in the 8th National Conference on Business Research, Organised by PSG Institute of Management Studies, Coimbatore.
  • ‘Service Quality enhancement as effective tool for business education governance during financial downturn’ in the UGC sponsored International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 9th and 10th January, 2010.
  • ‘Implication of  Internal  Marketing  Strategy  for  Employee  during  Recession’  in  the  International Conference offered by Nehru Group of Institutions, Coimbatore, 18th February, 2010.
  • ‘Diffusion of Internet Banking in India: A Empirical Study’, in the UGC sponsored Sixth International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 8th and 9th January, 2011.
  • ‘Retail Loyalty and Switching Cost: Statistical Enquiry in Indian Retail Industry’ in the UGC sponsored seventh International Seminar organized by Department of Commerce and Financial Studies, Bharathidasan University, 7th and 8th January, 2012.

MDPs/ FDPs/Workshops Attended

  • Faculty Development Module in the area of Marketing from Indian Institute of Management, Ahmedabad in 2016.
  • One Month - Management Development Programme in ‘Research and Data Analytics for Marketing Communication’ from Mudra Institute of Communication, Ahmedabad (MICA), From 15th November to 12th December, 2010.
  • Two day – Management Development Programme in ‘Data Analytics through – SPSS’ conducted by IIM, Shillong on 11th and 12th of May 2011
  • Two day – Workshop on ‘Structural Equation Modeling (SEM): Basics and Applications’ at ICFAI Business School, Hyderabad on June 28 and 29, 2012.
  • Seven day – UGC sponsored workshop on ‘Application of Statistical Packages in Commerce and Management Research’ conducted by Bharathidasan University, Trichy, from 27th October to 2nd November, 2010.
  • Seven day – Hands on training in ‘Applications of SPSS in Business Research’ conducted by Karunya School of Management, Karunya University, October, 2010.
  • Three day – Faculty Development Programme on ‘Recent Trends in Management Research’ conducted by Nehru Group of Institution, Coimbatore, from 15th September 2011 to 17th September 2011.
  • Three day – Workshop on ‘Application of SPSS for Data Analytics’ conducted by Kalasalingam University, Krishnan Koil, from 25th February to 27th February, 2011.
  • Three day  –  Training  cum  Workshop  on  ‘Assessing  Communicative  Competence  of  Learners’ organized by National Testing Service – India, CIIL, Mysore, MHRD, GOI,  29th to 31st Oct, 2012.
  • Two day – Faculty Development Programme in ‘Interesting Pedagogy – The Joy of Learning’ organized by Nehru College of Management, Coimbatore, 22nd and 23rd November, 2013.
  • One day – ‘Workshop on Operations Management Theory and Practice’, conducted by PSG Institute of Management, Coimbatore, 26th August, 2011.
  • An awareness programme on Intellectual Property Rights, conducted by Karunya University, Coimbatore, 18th Nov, 2011.
  • One day – Seminar on Effective Writing Project Proposal in Engineering & Management Disciplines, organised by Nehru Institute of Engineering and Technology, Coimbatore, 4th March, 2016

Resource Person

  • Certification programme on ‘Data Analysis for Business Research’ organized by Karunya School of Management in April 2011.
  • Two - One day workshop on ‘Research Applications in Business Using SPSS’, organized by Karunya University Business School on 30th April, and 12th May 2015.
  • Handled Six Sessions for in Management Development Programme on “Excellence Through Inter-Departmental Collaboration” for M/s Suguna Foods Limited, organized by Knowledge Business School Salem.
  • One day workshop on ‘Introduction to SPSS’ at Kalasalingam University, Krishnan Koil on 22/02/2016
  • One day workshop on ‘Structural Equation Modelling’ at Gnanam School of Business, Thanjavur on 26/02/2016.
  • Guest lecture on ‘Functions of Management’ at Parisutham Institute of Technology, Thanjavur on 05/03/2016.
  • Two days workshop on ‘Data Analytics’ at Karunya University Business School, Coimbatore between 31 March 2016 and 01 April 2016.

Programs Organized

  • Executive Interaction Programme, Titled “Insight to Corporate HR”, Organised in Knowledge Business School Salem, on 29th November 2014.
  • Organized Six Faculty Development Programs for Arts and Science College Faculty members in Salem, Erode and Namakkal Districts in Knowledge Business School Salem, in the month of February 2015.
  • Co-Ordinate for Career Guidance on Management Education “Recast your Career” in Knowledge Business School Salem, on 30 May, 2015.
  • Organized a Training Programme for NET/SLET Aspirant at Gnanam School of Business, Thanjavur
 
Gnanam School of Business
Mary's Nagar,
Trichy - Thanjavur Expressway,
Sengipatti - 613402,
Thanjavur District.
 
 
+91 4362 221102 - 05,
95858 81102
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