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ANNA UNIVERSITY CHENNAI

Regulations 2013 
Master of Business Administration (MBA)

Semester 1
SL No
Subject
1
Principles of Management
2
Statistics for Management
3
Economic Analysis for Business
4
Total Quality Management
5
Organizational Behaviour
6
Accounting for Management
7
Legal Aspects of Business
8
Written Communication
Semester 2
SL No
Subject
1
Operations Management
2
Financial Management
3
Marketing Management
4
Human Resource Management
5
Information Management
6
Applied Operations Research
7
Business Research Methods
8
Written Communication
Semester 3
SL No
Subject
1
Enterprise Resource Planning
2
Strategic Management
3
Elective I
4
Elective II
5
Elective III
6
Elective IV
7
Elective V
8
Elective VI
9
Professional Skill Development
10
* Summer Training
Semester 4
SL No
Subject
1
International Business Management
2
 Business Ethics,
Corporate Social Responsibility
and Governance
3
Creativity and Innovation
4
Project Work
*SUMMER SEMESTER (4 WEEKS)
Summer Training - The training report along with the company certificate should be submitted within the two weeks of the reopening date of 3rd semester. The training report should be around 40 pages containing the details of training undergone, the departments wherein he was trained with duration (chronological diary), along with the type of managerial skills developed during training. The training report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd Semester.

 


LIST OF ELECTIVES 
MASTER OF BUSINESS ADMINISTRATION (MBA)


MARKETING
Brand Management
Retail Management
Services Marketing
Integrated Marketing Communication
Customer Relationship Management
Rural Marketing
FINANCE
Security Analysis and Portfolio Management
Merchant Banking and Financial Services
International Trade Finance
Corporate Finance
Micro Finance
Banking Financial Services Management
HUMAN RESOURCE
Managerial Behavior and Effectiveness
Entrepreneurship Development
Organizational Theory, Design & Development
Industrial Relations & Labour Welfare
Labour Legislations
Strategic Human Resource Management
SYSTEMS
Advanced Database Management Systems
e-Business Management
Software Project and Quality Management
Datamining for Business Intelligence
OPERATIONS
Logistics and Supply Chain Management
Services Operations Management
Project Management
Lean Six Sigma
SHIPPING AND LOGISTICS MANAGEMENT
containerization and Allied Business
Exim Management
Fundamentals of Shipping
Port and Terminal Management

 

 Note:
Three electives from two specializations from among the 5 areas of specialization are to be chosen by the students

 
Gnanam School of Business
Mary's Nagar,
Trichy - Thanjavur Expressway,
Sengipatti - 613402,
Thanjavur District.