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ANNA UNIVERSITY CHENNAI

Regulations 2013 
Master of Business Administration (MBA)

Semester 1
SL No
Subject
1
Principles of Management
2
Statistics for Management
3
Economic Analysis for Business
4
Total Quality Management
5
Organizational Behaviour
6
Accounting for Management
7
Legal Aspects of Business
8
Spoken and Written
Communication #
# No end semester examination is required for this course
Semester 2
SL No
Subject
1
Operations Management
2
Financial Management
3
Marketing Management
4
Human Resource Management
5
Information Management
6
Applied Operations Research
7
Business Research Methods
 8
Data Analysis and Business Modelling
   
Semester 3
SL No
Subject
1
International Business Management
2
Strategic Management
3
Elective I
4
Elective II
5
Elective III
6
Elective IV
7
Elective V
8
Elective VI
9
Professional Skill Development
10
Summer Training
Semester 4
SL No
Subject
1
Project Work
   
   
   
   
   
   
   
   
   
   
*SUMMER SEMESTER (4 WEEKS)
Summer Training - The training report along with the company certificate should be submitted within the two weeks of the reopening date of 3rd semester. The training report should be around 40 pages containing the details of training undergone, the departments wherein he was trained with duration (chronological diary), along with the type of managerial skills developed during training. The training report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd Semester.

 


LIST OF ELECTIVES 
MASTER OF BUSINESS ADMINISTRATION (MBA)


MARKETING
Brand Management
Consumer Behaviour
Customer Relationship Management
Integrated Marketing Communication
Retail Marketing
Services Marketing
Social Marketing
 
 
FINANCE
Banking Financial Services Management
Corporate Finance
Derivatives Management
Merchant Banking and Financial Services
Security Analysis and Portfolio Management
Strategic Investment and Financing Decisions
International Trade Finance
HUMAN RESOURCE
Entrepreneurship Development
Industrial Relations and Labour Welfare
Labour Legislations
Managerial Behaviour and Effectiveness
Organizational Theory, Design and Development
Strategic Human Resource Management
 
SYSTEMS
Advanced Database Management Systems
Datamining for Business Intelligence
Enterprise Resource Planning
Software Project and Quality Management
e-Business Management
 
 
 
OPERATIONS
Logistics and Supply Chain Management
Materials Management
Product Design
Project Management
Services Operations Management
Supply Chain Management
 

 

 Note:
Three electives from two specializations from among the 5 areas of specialization are to be chosen by the students

 
Gnanam School of Business
Mary's Nagar,
Trichy - Thanjavur Expressway,
Sengipatti - 613402,
Thanjavur District.